In collaboration with Cascadia Daily News and the Society of Professional Journalists, I worked alongside a small team of students to lead a two-month campaign aimed at increasing brand awareness of Cascadia Daily News on campus. Our efforts culminated in a successful Meet and Greet event that engaged more than 30 journalism students. This section showcases the campaign’s key deliverables, including the event plan, promotional flyers, branding guide, event photography, and a custom branding animation.